I confess.  I am a Dannon Coffee Yogurt addict. I MUST have one container a day for breakfast–with raisins. And the only time I don’t? When I’m traveling or at my mother’s. My addiction is SO severe that in fact, when I bought my 8 Coffees sometime this spring and I brought them home, and I noticed this on top:
I thought  (because I didn’t read the whole label, just saw the image) “damn, did I just buy EIGHT CARAMELS??”, but then, being the smart food marketer that I am, I realized that, um NO you idiot, this was just an advertisement to buy the new flavor.  And I breathed a sigh of relief.

But then, a funny thing happened today on this rainy October Sunday, I decided I would finally try Caramel…after all, the color looks the same, and I’ve been wondering about it for a while.  I mean, months and months after seeing this huge HINT quite nearly begging me to switch to  Caramel, or at least TRY it, I figured I’d give the Dannon company a break.   And so, I happily went home with my 9 containers.  And I couldn’t wait to open that thing and dip my spoon into it.  And it was…OK.  A little bland, a little pudding like and a little too sweet.  But my 16 year old daughter (who hates coffee yogurt) liked it and I thought, great, easy cheap healthy breakfast.

And so, Dannon brand managers, your tactic finally worked–but your target was wrong.  Coffee lovers DON’T LIKE CARAMEL…(OK sample size of one).  And, by my calculation, it only took 168 exposures to get me to try…one.  (By the way, I just figured out this might only be in test market because I can’t find it anywhere one Dannon’s Site.)