...from the truck of  a car. Or can you?

So, last weekend I went to the Admiral Fitzroy Inn in Newport, Rhode Island.  And for those of you who don't know Newport, it's filled with weekend sailors.  And weekend sailors?  Filled with yarns.  Like for example, I was told that the man who owned Admiral Fitzroy Inn also owned this yacht:

And these two hotels:

AND, on top of that news, he made his first few million by selling bathing suits from the trunk of his car.  So I was thinking, I MUST be doing something wrong, right? (or maybe I need to simply switch careers!)  So I did a little more research, and found out the truth of the matter was that all these grand and glorious ventures were owned by the Newport Harbor Corporation. The company was started in 1926 (by one man) as a fuel and oil distributor and grew strategically and successfully, acquiring fuel companies which owned the land upon which these homes and hotels were finally built.

I guess by now you are wondering what a bed and breakfast has to do with food marketing, so I beg you to ask yourself the question, "am I selling my product from the back of my trunk?"   Or, do you have a carefully planned marketing model, great branding, and excellent marketing out reach? Are you working with the experts that will bring you to the next level?  If your answers to these questions are "yes", you are already 10 steps ahead of the competition.  If even one of them is, "um, like..." you might want to consider to stop selling from your trunk.