Chief Operating Officer & Woman With Ideas

Lori has been selling since she was born. Her mother claims that she actually sold her the high chair she sat on. In the early 90’s, Lori rose to Vice President of Sales for Lifetime Television, a US cable network. She grew sales from $1 million to over $100 million during her 10 year tenure. Lori has spent the last 10 years in digital advertising where she held National Sales Director positions at start ups and Fortune 500 companies alike, such as Kaboose.com , the leading privately held family website in the US, and Parents.com. Most recently, Lori headed sales for Weightwatchers.com where she increased sales by 6 fold over a 4 year period. Lori has graduated Cum Laude from the University of Pennsylvania with a BA in Communications and has completed her MBA at New York University.