Many people confuse these two terms. So here it is simply laid out:

SEO (Search Engine Optimization)

The unpaid way your site comes up in search. While all of our sites are built for automatic SEO, there are many things you can do to make your existing site rank higher in Google and other search engine companies. Food Marketing has the team that goes beyond placing metatags on websites. We offer writers and bloggers, link builders, web analytics experts, designers,and developers, to ensure that your website is fully optimized

SEM (SEARCH ENGINE MARKETING, Pay Per Click or PPC)

Paid search is directly related to how much you pay, whether the search engines like your terms, and a direct correlation between what you pay for in terms of clicks and what converts to sales. At Food Marketing Made Simple, we employ the most advanced technology to make sure that we deliver the highest ROI for your expenditure. And we have the statistics to prove it.